Dove Men+Care unveiled an interactive change table to Toronto sports-fan dads at the Air Canada Centre over the weekend dubbed the Ultimate Game Day Change Table . The table was designed to be a light-hearted way to call attention to the brand’s campaign to support real men and their changing role in today’s society.

The Dove Men+Care’s Ultimate Gameday Change Table was given a ‘field-test’ during one of the hottest ticket basketball games of the season as the Raptors tried (and ultimately failed) to put an end to the Miami Heats 21 game winning streak . The souped-up change table provides all the tools necessary to keep dad and junior happy during unplanned intermissions.

Men are more involved with childcare than in past years. That’s why Dove Men+Care has taken steps to change societal norms by tailoring the public change table to suit the needs of men and make it more enjoyable too. The Ultimate Gameday Change Table helps men maintain at least one aspect of their daily life so they can maintain everything else and never miss a moment.

The table includes a screen so you never miss a moment of the game, a timer to compare your change time scores with other parents, and even an emergency lullaby button.  The table was placed in one of the family restrooms at the ACC and by all accounts was a big hit with dads.


Here is a demo video of the table



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