In a recent survey of Canadians it was revealed more than 95 per cent of Canadian shoppers planned to make purchases for Easter.  Walmart Canada was behind the survey conducted by Research Management Group.   The survey probed buying trends and shopping preferences across Canada for the period leading up to the Easter long weekend.

“To help Canadians save this Easter, we have been working hard to offer our customers excellent value on the grocery items we traditionally find on our kitchen tables at this time of the year,” said Michele Hardinge, senior vice president of Merchandising, Fresh Food at Walmart Canada.


The Survey shows that on average consumer plan to spend $174 this year for Easter, which is surprisingly on par with Valentine’s Day spending.  Groceries represent the most purchased category filling 31 per cent of the average Canadian Easter shopping basket.  A very Canadian result also has Alcohol as being the third most purchased item.

“Easter is about getting together as a family, which is why we see a high percentage of shoppers that plan on purchasing groceries and gifts,” said Andy MacDonald, Partner at Research Management Group. “When it comes to gifts, the items most purchased are candy and chocolate.”

Canadians Easter shopping list


Shoppers that plan to shop for: Item
80% Food/grocery
68% Candy/sweets
37% Alcohol
29% Greeting cards
29% Decorations
27% Toys
26% Apparel/footwear
21% Flowers
22% Dining out



SOURCE: Walmart Canada

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