Big Brother Canada Getting Big Response

February 27^th marked the launch of Big Brother Canada and over the course of its first week the series has felt big love from Canadians, excelling on every metric and drawing massive audiences on air and online. In just one week, 4.6 million Canadians have tuned in to Big Brother Canada.

Each of the three premiering episodes this week outperformed any other single episode in the channel’s history. With a monumental 3.5 million page views in only one week, fans have continued to flock tobigbrothercanada.ca, streaming over 215,000 hours of video from the free 24 hour live feeds.

Additionally, over 22,000 fans have registered online to participate in the Big Brother CanadaPower Play predictions game, offering fans the chance to vote to shape what’s happening on air.*** Tune in tonight on Slice^TM at 9pm ET/PT to find out who wins Power of Veto and to watch, for the first time, as Canadians have their say on what unfolds in the house.

“Big Brother Canada is smashing records everywhere. We’ve seen unbelievable numbers on air and online as fans have been taking full advantage of the various platforms in which they can watch and interact with this fascinating series,” said Barbara Williams, SVP of Content, Shaw Media.

Big Brother Canada has achieved record breaking success on air contributing to unprecedented growth on Slice^TM. Highlights from the week include:

• This past week on Slice^TM, each individual episode of Big Brother Canada outperformed any other single episode in the history of the channel.****
• Average audience has increased by 57% (A25-54) on Slice^TM since last week’s launch of Big Brother Canada.*****
• 24% (A2+) more viewers tuned in to Slice^TM this week than in any weeks prior.******
• Making it one of the most tweeted about topics in Canada, #BBCAN has been trending regularly on Twitter since the series debut.

SOURCE: Shaw Media