Tims Enters the K-cup World

With steady growth in the at home single serve coffee market Tim Hortons has decided to throw their hats in the ring with their recent launch of d K-Cup^® compatible single serve coffee cups. Earlier this year the Coffee/Donut powerhouse introduced Tassimo compatible cartridges and after that success decided it was time to go the Keurig^® K-Cup^® way.

Available in regular and decaf, the new single serve coffee cups feature the restaurant’s popular blend coffee, that are now available in packs of 14 exclusively at participating Tim Hortons restaurants across Canada and timhortons.ca.

“Whether in our restaurants, at home or on the go, we want to make it easy for our guests to enjoy a great tasting cup of Tim Hortons coffee,” said Dave McKay, vice president, marketing, beverages, Tim Hortons. “The launch of our new Tim Hortons Keurig compatible single serve coffee cups, is yet another way we are able to bring our premium blend coffee to our guests and reinforce our coffee leadership in Canada.”

According to Nielsen*, the Canadian single serve market represents approximately 33 per cent of total roast and ground retail sales dollars and continues to experience strong double digit growth.

“We recognize our guests can’t always get to one of our restaurants, but still want a cup of Tim Hortons freshly brewed coffee. With nearly 80 per cent of coffee drinkers consuming coffee at home in the past day^**, we are pleased to offer a new way to brew Canada’s favourite coffee at home,” says McKay.

As another flavour of coffee in a heavily competitive marketplace the Tims K-cups will have the advantage of the restaurant chains years of marketing and the most recognizable brand name in the Canadian coffee landscape and of course you can get them at the drive thru.  Here’s to hoping for a further extension of the line that includes their Awesome (personal opinion) steeped tea!

Tim Hortons single serve coffee cups are not licensed by and have no affiliation with Keurig^® or K-Cup^®.

*Neilsen Markettrack Data, June 2013
**Coffee Association of Canada